http://www.sunbelt-usa.com/ Subscribe and get the latest articles to help you improve your Sales, Direct Mail, Marketing and Internet Marketing campaigns 2011-03-30 08:44:57 http://www.sunbelt-usa.com/blog/article.php?id_art=188 2011-03-30 08:44:57 http://www.sunbelt-usa.com/blog/article.php?id_art=188 Spam filters rank incoming emails using a point system according to the content of the message. If a message has enough red flags to cross a certain points threshold, off to the spam folder it goes. http://www.sunbelt-usa.com/blog/article.php?id_art=187 2009-11-16 10:43:37 http://www.sunbelt-usa.com/blog/article.php?id_art=187 In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving http://www.sunbelt-usa.com/blog/article.php?id_art=186 2009-10-23 09:18:15 http://www.sunbelt-usa.com/blog/article.php?id_art=186 Meaningful sales messages are transmitted through language, not design. The goal of design, therefore, is to encourage and support readership. In general, a designer should strive to: http://www.sunbelt-usa.com/blog/article.php?id_art=185 2009-10-22 08:57:09 http://www.sunbelt-usa.com/blog/article.php?id_art=185 With no special instruction, people instinctively learn spoken language. In fact, within just three years, an infant will master a vocabulary of about 1,000 words. Reading, however, must be taught. It’s a difficult process, and even after years of instr http://www.sunbelt-usa.com/blog/article.php?id_art=184 2009-10-20 08:51:06 http://www.sunbelt-usa.com/blog/article.php?id_art=184 In an ideal world, you would always have an adequate budget and plenty of time for all your direct mail tests. But here in the real world, things don't always work out that way. To survive in direct mail, you need a few tricks up your sleeve for improving http://www.sunbelt-usa.com/blog/article.php?id_art=183 2009-10-08 11:39:04 http://www.sunbelt-usa.com/blog/article.php?id_art=183 Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and benefi http://www.sunbelt-usa.com/blog/article.php?id_art=182 2009-09-30 09:50:37 http://www.sunbelt-usa.com/blog/article.php?id_art=182 You've made the decision. It's now time to either build a website for your business or do a redesign on your current website that just isn't bringing in the business you would like. http://www.sunbelt-usa.com/blog/article.php?id_art=181 2009-08-11 09:55:53 http://www.sunbelt-usa.com/blog/article.php?id_art=181 Take a look at the next four or five letters, e-mails, and memos that cross your desk. Do they sing out with clarity and precision? Or do they sound as if they were written by a lawyer in a Charles Dickens novel? Worse yet: do they sound like they were wr http://www.sunbelt-usa.com/blog/article.php?id_art=180 2009-08-04 15:31:52 http://www.sunbelt-usa.com/blog/article.php?id_art=180 In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales. http://www.sunbelt-usa.com/blog/article.php?id_art=179 2009-01-27 07:51:37 http://www.sunbelt-usa.com/blog/article.php?id_art=179 To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.