Direct Mail > Five Deadly Sales Letter Mistakes

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.

Direct Mail > Boosting Your Business-to-Business Sales

Selling to the business buyer is not as different as some would have you believe. Business buyers are just people, with the same problems, fears, feelings, and dreams as everyone else. However, they are particularly busy. They are often not spending their

Internet Marketing > Five Key Marketing Strategies for Web Business Growth

If you expect to achieve sustained growth for your Web business and you don't have a plan in place to get you there, you might as well forget it. Growing a profitable Web Business is a strategic process that requires long range vision, careful planning, p

Direct Mail > Top Ten Direct Mail Mistakes

In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

Marketing > Build Customer Confidence with Testimonials

Every person in America has bought something that either broke or stopped working after a few days. Because of this, today's customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel l